![Love Hemp - Tom Joy [ 1N9A7114 ].jpg](https://static.wixstatic.com/media/56aaaa_f83d7b74fb5b4164a44127fa47e430de~mv2.jpg/v1/fill/w_60,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/56aaaa_f83d7b74fb5b4164a44127fa47e430de~mv2.jpg)
LoveHemp is on a journey to become a global brand. This campaign represents a significant milestone in their mission to educate people about CBD's many benefits. To do this, they approached Anthony Joshua and VOXY Anthony Joshua has an uplifting perspective on life. This narrative set against a vigorous exercise routine encourages viewers to approach life's challenges with optimism. To highlight this synergy between physical and mental well-being, we introduce a celestial light that intensifies with each powerful strike or positive word: symbolizing the healing properties associated with Love Hemp's CBD products.
A to Z
Voxy Media House spearheaded Love Hemp's first nationwide media campaign, handling everything from script creation, Storyboarding to delivering the final project for TV broadcast. The 30-second ad, featuring Anthony Joshua, aired on ITV, Sky, and Channel 4 for four weeks.
This campaign represents a significant milestone in Love Hemp's journey to become a global brand, aiming to educate people about CBD's benefits beyond sports recovery.
Voxy Media House spearheaded Love Hemp's first nationwide media campaign, handling everything from script creation and storyboarding, to delivering the final assets for TV broadcast.
The 30-second version aired on ITV, Sky and Channel 4.
On this project, we also handled the still photography. This ensured that every minute on the set was maximised and every opportunity taken. This delivered consistency and cost efficiencies across all campaign assets.
Photography.
Behind the scenes.
If you're smiling while you're working, you're doing something right.
