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Is video still worth the investment in
2025?
Coleen Rooney
Applied Nutrition
TV Debut
2024 was a challenging year for content creators. With shrinking budgets and rising demands, many struggled to stay afloat. At VOXY Media House, we saw this as an opportunity to adapt and set a clear goal: make high-quality production more accessible and cost-effective.
By focusing on efficiency and avoiding overproducing, we maximised resources to deliver impactful results. This approach not only kept us busy but helped us thrive in a year that tested the industry.
2024 was a milestone year for VOXY Media House. We helped Applied Nutrition make their TV debut with their first-ever commercial starring Coleen Rooney to capturing unforgettable moments from boxing’s biggest events with DAZN - including the legendary showdown rematch between Tyson Fury vs Oleksandr Usyk. We’ve been at the heart of it all and wrapped it all up by launching the VOXY Media House Podcast, where we share our challenges, triumphs, and creative secrets.
Here are just a few of the things we’ve been up to! With 2025 now underway, we’re ready to take on new challenges and continue raising the bar!
Is TV Advertising Worth It in 2025? For Applied Nutrition, the answer was a resounding yes.
This project proved that, even in 2025, TV commercials remain one of the most effective tools for brand building.
With Applied Nutrition’s recent success on the stock market making headlines, they also marked another milestone: With their first leap onto television, Starring Coleen Rooney, the campaign highlighted her journey as a busy mum embracing self-care, promoting their new Marine Collagen product.
From concept to execution we managed every detail. Whilst also taking care of the often rocky clearance process.
The national campaign went live on ITV for 8 weeks during prime time tv featuring on add breaks in-between good morning Britain and Lorraine
"It was truly an honour to be given the job of creating Applied Nutrition’s first TV spot on the big screen. Having worked with them for years and witnessing their growth to where they are now has been genuinely inspirational.
This project really made me realise that TV is still the gold standard for advertising. Mainly because of the stricter regulations and all the steps you have to take to get clearance.
Even though it was sometimes frustrating having to revise the script so it was deemed acceptable for TV, it reminded me how much weight TV advertising still holds. A lot of what we produce is for social media and YouTube, where the regulations are practically non-existent, and anyone can post anything. The contrast really stood out on this project."
Ryan Connor
Film Director / Co-Founder VOXY Media House
Knock Out Content for
DAZN
How Does Video Keep Sports Alive?
For DAZN, it’s the pulse of their storytelling. 2024 was a knockout year for boxing and VOXY Media House captured the action for DAZN. From promotional videos for the Tyson Fury vs. Oleksandr Usyk rematch to the adrenaline-pumping Knockout Chaos event featuring Anthony Joshua and Francis Ngannou, and the master class showdown between Artur Beterbiev and Dmitry Bivol for the undisputed title.
“Back in 2015, when I was just starting out as a videographer, I got a call from Anthony Joshua to help with his social media content. That quickly grew into launching his YouTube channel, where we created behind the scenes documentaries, which was pretty rare for athletes back then. It was around this time that DAZN launched.
They noticed the noise we were making with Anthony and it wasn’t long before they reached out. Over the coming years, I developed my skills, working as a DOP and shooting many of Anthony’s sponsorship commercials. DAZN recognised the progress and eventually trusted us to shoot their commercials. By 2024, I’m proud to say we’ve created every major promo for DAZN this year.”
Joe Mitchinson
Director Of Photography / Co Founder VOXY Media House
Having worked with Anthony Joshua on his come up, producing promotional content for some of his most iconic fights of the century gave us a real understanding of the fight game.
It gave us the ability to navigate fast-paced events, adapt under pressure, and work naturally with fighters, ensuring we deliver content that truly resonates with the energy of the sport. These high-octane productions required agility, creativity, and precision. Qualities that make video indispensable in capturing the energy of live sports.
Anthony Joshua’s
Cool investment
The Coleen Rooney shoot was an incredible experience, from capturing scenes in their stunning home to filming on the bustling streets of Cheshire.
Working with Coleen was an absolute joy—she brought such great energy and was a real laugh to be around. That energy wasn’t just limited to her; it flowed through the entire crew, making the shoot an unforgettable collaboration.
It’s moments like these that remind you how much the right energy can elevate a project, and this one truly shined because of everyone involved.
When Anthony Joshua invested into MONK, a pioneering wellness brand, we were trusted with showcasing his passion for cold-water therapy. From creating a cinematic commercials to capturing AJ’s personal insights on wellness. We produced, scripted and captured it all. And yes, he fit in the bath!, Just.
For the Monk x AJ campaign, we set out to create two commercials, 10 social reels, and photography, all in a single day. Pre-production was key. Through tight planning and smart management, we pulled it off with a crew of just five.
Quantity over quality? Why not both?
We prepped multiple setups at the London location to capture varied visuals that fit Monk's branding. Everything was ready before AJ arrived, allowing us to move quickly and efficiently between setups. This approach delivered a solid bank of assets. Still think video is too expensive? Quantity over quality? Why not both?
Quantity over quality?
Why not both?
When Anthony Joshua invested into MONK, a pioneering wellness brand, we were trusted with showcasing his passion for cold-water therapy. From creating a cinematic commercials to capturing AJ’s personal insights on wellness. We produced, scripted and captured it all. And yes, he fit in the bath!, Just.
For the Monk x AJ campaign, we set out to create two commercials, 10 social reels, and photography, all in a single day. Pre-production was key. Through tight planning and smart management, we pulled it off with a crew of just five.
"You Feel Absolutely
Fuc#ing Amazing"
"You Feel Absolutely
Fuc#ing Amazing"
"you feel absolutely f#cking amazing."
"Since starting my own cold water therapy journey, this project felt really personal to me. I wanted to capture that internal battle you go through in the ice bath. It’s 100% mental. I thought the best way to show this was by creating an internal world that reflects what you experience in the cold. Even though it’s just you, the ice, and the tub, inside, you’re somewhere else entirely. And when you come out the other side, you feel absolutely f#cking amazing."
Ryan Connor
Film Director / Co Founder VOXY Media House
We prepped multiple setups at the London location to capture varied visuals that fit Monk's branding. Everything was ready before AJ arrived, allowing us to move quickly and efficiently between setups. This approach delivered a solid bank of assets which were designs to be utilised throughout the year.
Still think video is too expensive? Quantity over quality? Why not both?
To truly appreciate the value of video, it’s essential to understand the process behind it.
Looking Ahead: The Case for Video in 2025
As we move into a new year, the question of video’s value will remain at the forefront of many discussions. At Voxy Media House, we’ve seen firsthand that video isn’t just surviving—it’s evolving.
By staying adaptable, creative, and resourceful, we’ve proven that video continues to deliver unmatched results in 2025 and beyond.
So, is video still worth the investment? For us—and our clients—the answer is clear: absolutely.
These are just a few ways we've been helping our clients with video. Is video something you're interested in exploring this year? If so, drop us a line here we'd love to chat! It’s easier than you might think.
That’s why we launched the Voxy Media House Podcast in 2024.
For once, it’s our turn in front of the camera! Hosted by former Ogilvy Creative Director Peter Moss, this podcast pulls back the curtain on the creative chaos, big wins, and bold problem-solving at Voxy Media House.
Join Voxy Media House founders Ryan Connor and Joe Mitchinson as they share the behind-the-scenes stories that shaped some of our most ambitious projects, complete with laughs, lessons, and lightbulb moments.