When Oppo launched their Enco Free2 buds, they wanted an authentic idea to demonstrate its many impressive features. VOXY collaborated with the OPPO team to make this happen. Keeping it real was key and we decided to work with two British singer/songwriters, Sara Angel and EL REY. We asked them both to talk freely about music and inspiration before they tried out the Enco Free2. What happened after that was unscripted.and true testament to absolute confidence in your product.
When Oppo launched their Enco Free2 buds, they wanted an authentic idea to demonstrate its many impressive features. VOXY collaborated with the OPPO team to make this happen. Keeping it real was key and we decided to work with two British singer/songwriters, Sara Angel and EL REY. We asked them both to talk freely about music and inspiration before they tried out the Enco Free2. What happened after that was unscripted.and true testament to absolute confidence in your product.
Sarah Angel
EL REY
The video unfolds with Sarah walking through a bustling city unveiling the Enco Free2 and activating noise cancelling mode, and Sarah finding solace in her own musical world conveys the practical benefits of the Enco Free2. placing the earphones in her ears, and revealing the track that has inspired her. Her genuine reactions add authenticity, creating a personal connection with the audience. Mixed in with a performance against a vibrant backdrop emphasises the product's aesthetic appeal and Sarahs ability to perform. Mixed in against Sarah lying on the floor getting lost in her music symbolises the deep inspiration drawn from the music. This approach not only showcases the Enco Free2's features but also tells a compelling story about the transformative power of music.
The video unfolds with Sarah walking through a bustling city unveiling the Enco Free2 and activating noise cancelling mode, and Sarah finding solace in her own musical world conveys the practical benefits of the Enco Free2. placing the earphones in her ears, and revealing the track that has inspired her. Her genuine reactions add authenticity, creating a personal connection with the audience.
Mixed in with a performance against a vibrant backdrop emphasises the product's aesthetic appeal and Sarahs ability to perform. Mixed in against Sarah lying on the floor getting lost in her music symbolises the deep inspiration drawn from the music. This approach not only showcases the Enco Free2's features but also tells a compelling story about the transformative power of music.
EL REY
The video unfolds with EL REY immersed in an intimate creative songwriting session where he highlights how the 30-hour battery life of the OPPO earphones gives him enough time to get creative. Walking us through his musical career, we can see that El Rey is a serious musician who understands great quality sound. El Rey unveils the Enco Free2, placing the earphones in his ears and revealing the track that has inspired him. One of the elements we wanted to highlight in this video was the sound customisation feature, allowing listeners to enjoy music their way. As El Rey activates the sound customisation feature, a radiant blue glow appears on his face, symbolising the transformative power of music and the amazing sound quality that the OPPO Enco Free2 has to offer.
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Sarah Angel
Sarah finds solace in her own musical world and conveys the practical benefits of the Enco Free2. Placing the buds in her ears and revealing the track that has inspired her, the genuine reaction is what truly connects with our audience.
We cut in a performance against a vibrant backdrop, emphasising the product's aesthetic appeal and Sarah's ability to perform. We also cut in Sarah lying on the floor, lost in her music symbolising the deep inspiration that she draws from the music.
This approach not only showcases the Enco Free2's features but also tells a compelling story about the transformative power of music.
The video unfolds with EL REY immersed in an intimate songwriting session, highlighting the 30-hour battery life of the Free2 buds. Walking us through his musical career, we see that EL REY is a serious musician who values quality sound.
He then plugs in the buds and reveals the track that inspires him.
One element we wanted to highlight was sound customisation, allowing listeners to enjoy music their way. As EL REY activates the feature, a radiant blue glow appears on his face, symbolising the transformative power of music and the amazing sound quality that the OPPO Enco Free2 delivers.
EL REY
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Voxy Media House spearheaded OPPOs testimonial campaign by handling everything from script creation and storyboarding, to delivering the final project. On time. On budget
This campaign represents a significant milestone in OPPOs journey to become a premium global brand and a real player in the seriously contended 'ear-bud' market.