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Applied Nutrition CrossFit
ABE launch VOXY
ABE product shot VOXY

With the launch of ABE, Applied Nutrition's groundbreaking pre-workout supplement, VOXY delivered a visual adrenaline rush of athletes who take it to the limit Voxy put together CrossFit enthusiasts, cyclists, and pro boxer Anthony Crolla to show the transformative power of ABE. And how it fuels intense workouts for each athlete with tailored variants of the product. Dynamic lighting mirrors ABE's impact on energy and focus, intensifying as performance surges and calming as we take viewers on a roller-coaster journey through some of the athletic world' most demanding training regimes.

ABE launch video VOXY

Experimental. 

As part of this project, we produced a captivating product video featuring the ABE - ALL BLACK EVERYTHING PRE-WORKOUT TWIRLER in the enticing Ice Cream Flavor. The product was artfully encased in ice, emanating a pulsating green glow, creating the illusion of being trapped within a glacier. The video was meticulously crafted by constructing a set entirely made of real ice, and a macro lens was used to capture intricate details. Notably, no visual effects were used in the making of this visual experience. And no ice-cream was harmed.

Experimental. 

As part of this project, we also produced a captivating product video featuring the ABE - ALL BLACK EVERYTHING PRE-WORKOUT TWIRLER in the enticing Ice Cream Flavor. The product was artfully encased in ice, emanating a pulsating green glow, creating an illusion as though it were trapped within a genuine glacier! The video was meticulously crafted by constructing a set entirely made of real ice, and we employed a macro lens to capture intricate details. Notably, no visual effects were used in the making of this extraordinary visual experience.

ABE product video VOXY

Experimental. 

As part of this project, we also produced a captivating product video featuring the ABE - ALL BLACK EVERYTHING PRE-WORKOUT TWIRLER in the enticing Ice Cream Flavor. The product was artfully encased in ice, emanating a pulsating green glow, creating an illusion as though it were trapped within a genuine glacier! The video was meticulously crafted by constructing a set entirely made of real ice, and we employed a macro lens to capture intricate details. Notably, no visual effects were used in the making of this extraordinary visual experience.

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